The hype cycle is really useful when it comes to deciding on the best time to adopt new technology into your business. The Gartner Hype Cycle aims to show how the latest technologies gain and lose the public’s attention before eventually becoming widely adopted, and it’s surprisingly accurate. Gartner is one of the world’s leading market research companies, and they’ve developed a method of determining the next big thing.īefore you decide to invest loads of money in the latest technology hoping is will boost your sales, make sure you understand the Gartner Hype Cycle and whether it’s really worth the price. Thinking about jumping on the bandwagon and investing in the next big thing? Then read this before you do! It’ll save you a lot of money.
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